in-sync illuminates socio-cultural Context to reveal fundamentally new explanations of behavior

The nemesis for marketers has long been the double challenge of uncovering both today’s latent needs and tomorrow’s trends. Yet that’s the name of the game if you want to discover meaningful and profitable new possibilities.

The social sciences, which study the array of human experience, were born from a desire to know how factors such as culture shape individual and group motivations and behavior. in-sync implements a socio-cultural perspective that builds a solid foundation for our work. Taking insights from anthropology, sociology, psychology or linguistics, we give you ways to understand context, the powerful, often silent, cultural rules or norms that guide human choices and fuel profound needs.

Armed with this knowledge, marketers can better understand and better answer the needs – current and future – which they create. Our cultural orientation also helps in-sync decode trends to identify why they exist, which will last and which are flash in the pan.