in-sync dives deep into your target’s Lived Experience through proprietary methods such as our Bi-Vocal Ethnography™

Ethnography brings researchers deep into the field, the customer’s real-world environment, to observe their behavior, their lived experience and their expressed view of that experience.

in-sync witnesses target behavior in situ, in homes, offices or communities, then goes a step further to harness ethnography’s fullest potential. We decode this lived experience by viewing it through two lenses, marketing strategy and social science, in an inspiring approach we call Bi-Vocal Ethnography.

It recognizes that people are often unaware of the social norms and cultural values which guide their own behavior and are, therefore, unable or unlikely to express them. Interpreting behavior bi-vocally leads in-sync clients to a nuanced understanding of what is really going on in the lives of their target customers, from tensions and discontinuities to everyday vows. The results can light the path to the richest opportunities available to a business.