in-sync gathers Perspective from a
range of informers – from the targets themselves to those who are close to them – to interpret behavior from
varying viewpoints

To penetrate deeply into customers’ hearts and minds, in-sync uses truly innovative ways to understand how they think, feel and behave – and why.

First, we gather the personal perspective of respondents, listening to what they believe motivates them and shapes their behavior. Our many discovery techniques include: engaging them in projection; applying multi-sensorial techniques; and a variety of mediums, including on-line, web-aided telephone and face-to-face interviews or surveys.

Then, we widen the view by drawing on the informed perspectives of those around them – whether family and friends or specialized experts – for a multi-dimensional look at target behavior and motivation.