It’s always wise to understand your competition. It’s infinitely wiser to become your competition, stepping inside their perspective, drilling down to the details that set each competitor apart – and looking at your own brand from the outside-in.

in-sync’s Competitive Simulation pulls participants out of their own brand head-sets. It forces them to craft a tight argument for each competitive brand: to identify what works and spot its gaps and vulnerabilities. This deeper understanding of what your brand is up against will equip your team to build a two-pronged plan of attack, so you can strengthen your susceptible areas and best capitalize on your opportunities.