Painting a detailed picture of your targets at their core unleashes fresh thinking about how your brand can forge an enviable connection with them. in-sync’s Day in the Life reveals the hard-wired behavior and underlying motivations of a specific target: who they are, what they do and why, right down to the contextual tensions within their lives. Armed with this rich perspective, we translate it into strategic opportunities for brand connection, along with executional guidelines for brand “dos and don’ts.”