If you’re still mapping and measuring algorithms to identify the decision points for your most robust brand positioning, think again. Algorithm mapping typically ignores the human factor, the emotions that often drive customer decision-making and lead ultimately to their choice of brand or treatment.

in-sync’s Mapping Choice uses customized tools to define the decision maps – considering both the rational and the emotional drivers that shape the choices your target customer makes. We then apply the power of Ergonomic Quantitative to identify and measure hotspots of opportunity. The result is a highly graphic view of the opportunities for your brand.