in-sync matches the outputs of our 360˚ Insight Engine with strategic analytics that help our clients measure and validate the results, and make choices. Our tools include market segmentation, choice analysis, or message optimization, to name a few.

Success in quantitative research depends on the ability to capture the presence of precise and subtle attributes, motivations and behaviors across populations, whether the targets are consumers of snacks, electronics or automobiles; whether they’re patients, physicians, pharmacists, or healthcare payers.

If the data collected is to be meaningful, our basic tenet is that the design of questionnaires and analyses must pay explicit attention to the human factor. We call this Ergonomic Quantitative™ research, a set of principles, governing both design and analysis, that ensures we best capture the true thoughts of respondents – and the most strategically powerful insights.