in-sync specializes in human understanding, which means that our practice spans industries, international boundaries and customer types. We’ve worked on everything from flip-flops to HIV, and studied demographic cohorts from the Silent Generation to Gen We.

It’s uncanny the value this breadth and depth adds across the range of our engagements: how, for example, in-sync’s extensive work in understanding masculinity for a new automobile positioning has implications for the leadership of an erectile dysfunction medication (see Healthcare / Pharmaceutical for our depth in this area), or implications for male grooming habits in places that don’t see the light of day for most of the day.

A partial cross-section of our client sector expertise includes:
Automotive
Beverages
Electronics
Fashion
Financial Services
Food Service
Healthcare/Pharmaceutical
Health & Beauty
Well-being
Insurance
Packaged Goods
Retail
Snacking
Telecommunications

in-sync also offers great depth in demographic cohorts, including:
Silent Generation
Boomers
Gen X
Gen Y
Gen We