Running broad and deep, in-sync’s experience in this sector began over a decade ago when we guided Flonase (and then Flovent) to a major win in the marketplace. Working with in-sync, the client cracked a strategy, and ensured its success, by understanding the emotions of physicians in ways that were both new and rich.

Since then, we have worked non-stop in pharmaceutical and healthcare. In the process, we’ve amassed an intimate knowledge of healthcare professionals’ needs and motivations across a range of specialties. We have also gained insights into the needs – emotional and rational – of patients, caregivers and key opinion leaders.

Interesting Applications in Healthcare /Pharmaceutical

Every sector benefits from the in-sync expertise described under What We Do and Applications.

Deep Customer Intimacy
Day in the Life
Emotional Journey

White Space Identification
Think Fresh
Segmentation for Growth
Map the Gap

Setting the Brand Course
Deep Dive for Brand Positions
Mapping Choice
Own the Brand Experience
Competitive Simulation

in-sync has also fine-tuned a number of sector-specific services such as those you can explore below: