Running broad and deep, in-sync’s experience in this sector began over a decade ago when we guided Flonase (and then Flovent) to a major win in the marketplace. Working with in-sync, the client cracked a strategy, and ensured its success, by understanding the emotions of physicians in ways that were both new and rich.
Since then, we have worked non-stop in pharmaceutical and healthcare. In the process, we’ve amassed an intimate knowledge of healthcare professionals’ needs and motivations across a range of specialties. We have also gained insights into the needs – emotional and rational – of patients, caregivers and key opinion leaders.
Interesting Applications in Healthcare /Pharmaceutical
Every sector benefits from the in-sync expertise described under What We Do and Applications.
Deep Customer Intimacy
Day in the Life
Emotional Journey
White Space Identification
Think Fresh
Segmentation for Growth
Map the Gap
Setting the Brand Course
Deep Dive for Brand Positions
Mapping Choice
Own the Brand Experience
Competitive Simulation
in-sync has also fine-tuned a number of sector-specific services such as those you can explore below:
Decoding the Physician-Patient Dialogue
Dives deep into the physician-patient discourse to understand the behind-closed-doors dynamic that shapes decisions about treatment and prescription choice.
Clinical Trial Endpoint Optimization
Decodes which endpoints matter most to patients and physicians and which can optimize the construction of the trial and, ultimately, the market potential of the molecule.
Unleashing KOL Advisory Boards
A significant yet underused opportunity is to strategically engage Key Opinion Leaders to optimize their input, especially in advisory board meetings. Highly creative, thought-provoking and collaborative, in-sync sessions involve KOLs in a way that dramatically increases both their yield and their enjoyment in the process.
Sales Force Excellence
Designed to optimize the impact your sales force can have on uptake. This proprietary in-sync tool is comprised of two surveys: one uniquely constructed for physicians; and one designed to unleash unprecedented insights from the sales force. Both surveys focus on a specific pharmaceutical product; combined, they identify what determines sales excellence, where the current gaps are – and what your sales force can do about them.