
Posting Details
| Position: | Strategist |
|---|---|
| Department: | Healthcare |
| Reporting To: | VP, Healthcare |
Looking for the opportunity to crack some of the most challenging and interesting marketing problems in the global marketplace? in-sync Strategists lead projects that are at the epicenter of marketing, since many of our engagements come directly from US head offices of global companies. Clients look to us as consultants who lead them to solutions. Our Strategists are project owners who play a quarterback role in both capturing and integrating consumer need insights through a multi-method approach, translating these fresh consumer needs into the big opportunities our clients require and leading and inspiring Clients to action.
If you have 5-8 years of marketing and branding experience from a marketing/consulting/market research/pharma/CPG or related industry, we’d love to hear from you!
The Healthcare Division is predominantly working with leading Pharmaceutical companies to create marketing and communication strategies to support the launch of new prescription medications in North American and/or globally. Increasingly, we are also conducting foundational customer work to help shape strategies for disease areas where a client is anticipating new treatments 5 to 7 years out. Candidates must demonstrate a comfort with submersing themselves in therapeutic area knowledge.
The projects typically involve:
- Significant client leadership in all aspects of consultancy.
- Securing a clear, thorough understanding of client’s business.
- Leading an internal team of contributors including Anthropologists, other Strategists, Associate Strategists, Project Managers, and Production Coordinators.
- Harnessing the insight feeds (typically some combination of anthropological, ethnographic, qualitative and quantitatively gained insights plus in-sync owned tacit knowledge) and translating them into brand opportunities.
- Direct involvement in some aspect of the extraction of insights, through some sort of facilitation work (e.g. leading ethnographies, focus groups, etc.) Although does not generally own execution of all research .
- Inspiring clients in both internalizing the insights and enabling a translation into action. This often includes the leadership and/or involvement in facilitation, collaboration and brainstorming sessions.
- Overseeing day-to-day project management internally and with client.
- Crafting and presenting debriefs that persuasively share key insights with clients and register them with impact.
You will also:
- Participate in and/or organize internal think-tank sessions on project needs.
- Elevate the thinking of others (for project and corporate needs) based on the combination of objectivity, creativity, transferable knowledge and experience.
- Establish meaningful client relationships at a range of levels, including senior management.
- Proactively identify service and/or product opportunities (beyond projects) that can entrench client relationships.
- Write and/or contribute ideas to new business and/or competitive project proposals and participate in the pitching of new in-sync clients.
If you are ready to add your creativity and strategic thinking to our team of really smart professionals, please forward your resume and cover letter to .