Leveraging Psychological Frameworks in Qualitative Research
Qualitative research is a super-power of sorts. You are granted heightened vision, and can see how a person navigates a condition; where their key needs and tensions live; what they are most and least inspired by; and what truly matters to them.
On some projects, though, the very richness these projects provide can be a challenge to pin down and analyze. Assumptions often need to be made based on gut-feel only.
At Insync, we rely on more than our gut. We validate through psychological frameworks, resulting in richer insights that leverage academic validity.
Please click the button below to download the white paper and learn about how Insync applies these frameworks to add depth and dimension to qualitative learnings.