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This author creative has created 12 entries.

Can our search for the truth lead us astray?

June 2, 2020 Can our search for the truth lead us astray? Arpita Chakrabarti   I am in the middle of presenting a research study report to a full room. I lay out one of our key findings regarding physicians’ reasons behind a certain behavior. As soon as I finish, an audience member jumps in, “But is that the real truth? Or just what they are saying?” Fast forward to a few weeks later, and I am listening to a patient talking about

Applauding Healthcare Workers Everywhere.

In this extraordinary time – with updates being delivered by the hour, and new requirements and protocols attached to every update – things are moving a million miles a minute. We wanted to hit the pause button for a moment, to thank and to honor healthcare workers around the world. Join us during World Health Worker Week in acknowledging the amazing work that healthcare workers are doing, both on the front lines, and behind the scenes.

Field Coordinator

Field Coordinator Job Number: IN-000176 Primary Location Canada-Ontario-Toronto About Insync At insync, we are investigators of human behaviors. We look at what people do; why they do it; and what propels them along/holds them back in making changes and decisions. The decisions that humans make are complex: they are influenced by not only rational and emotional factors; they also are influenced by historical, cultural, psychological, and political factors as well. Who

Senior Project Manager

Senior Project Manager Job Number: IN-000175 Primary Location –United States-Pennsylvania-Philadelphia Description About Insync At insync, we are investigators of human behaviors. We look at what people do; why they do it; and what propels them along/holds them back in making changes and decisions. The decisions that humans make are complex: they are influenced by not only rational and emotional factors; they also are influenced by historical, cultural, psychological, and political factors as well. Who we are: Brand Strategy and Innovation. Deep Customer Intimacy. Behavioral Insights and Decision Making. Strategic Brand Communications. We facilitate a patient-centric viewpoint via 3 specialized areas: Insights. Consulting. Training. insync is headquartered

VP, Healthcare Strategy

VP, Healthcare Strategy Job Number: IN-000174 Primary Location –Canada-Ontario-Toronto Description Position Summary The Vice President, Healthcare Strategy is the key architect in the client-company relationship. This executive level position focuses equally on three critical areas: client engagement leadership, client development, and management responsibilities. The VP, Healthcare Strategy directly contributes to a portfolio of business and delivers the highest possible quality work against all measures– i.e. quality, delivery speed and originality, all while meeting the specific strategic challenge. The VP, Healthcare Strategy ensures that all client

Strategy Director

Strategy Director Job Number: IN-000172 Primary Location Canada – Ontario – Toronto Description About Insync At Insync, we are investigators of human behaviors. We look at what people do; why they do it; and what propels them along/holds them back in making changes and decisions. The decisions that humans make are complex: they are influenced by not only rational and emotional factors; they also are influenced by historical, cultural, psychological, and political factors as well. Who we are: • Brand Strategy and Innovation. • Deep Customer Intimacy. • Behavioral Insights and

Sr Strategist, Social Science

Sr Strategist, Social Science Job Number: IN-000171 About Insync At Insync, we are investigators of human behaviors. We look at what people do; why they do it; and what propels them along/holds them back in making changes and decisions. The decisions that humans make are complex: they are influenced by not only rational and emotional factors; they also are influenced by historical, cultural, psychological, and political factors as well. Who we are: Brand Strategy and Deep Customer Behavioral Insights and Decision Strategic Brand We facilitate a patient-centric viewpoint via

Psychological Frameworks

Leveraging Psychological Frameworks in Qualitative Research Qualitative research is a super-power of sorts. You are granted heightened vision, and can see how a person navigates a condition; where their key needs and tensions live; what they are most and least inspired by; and what truly matters to them. On some projects, though, the very richness these projects provide can be a challenge to pin down and analyze. Assumptions often need to be made based on gut-feel only. At Insync, we rely on more

An Elephant in the Pink Room:

The Extraordinary Challenges of Living with Metastatic Breast Cancer Every October, those living or otherwise concerned with Metastatic Breast Cancer (MBC) find themselves in need of pointing out an elephant in the metaphoric pink room, as they deal with challenges well above and beyond the disease.  MBC patients have to live with an ongoing struggle not only to beat cancer and its extraordinary burdens, but also to combat a significant social challenge that tends to rob them of their voice and

Marketer’s Journey

Marketer’s Journey The What In the early days of advertising the marketer’s focus was on the What: what is the product? What does the product offer, and what features of the product improve the consumer’s life? The logic was simple – convince your customers that your product will give them superior, new, additional features and improves their life at a lower cost, and they will obviously choose to acquire your product.  The earliest advertisements were built around basic information about products, sometimes simply