BIVOCAL LENS

Our bivocal approach yields disruptive thinking

We take a bivocal approach. Our team’s expertise is grounded in marketing strategy and social science – so we have the expertise to identify prime areas for disruption, enhanced by the social science concepts and frameworks that decode the human logic behind treatment decisions.

What’s exceptional about Insync’s approach is the way we apply these two lenses collaboratively throughout. That cross-pollination of marketing know-how and social science understanding yields the disruptive thinking we seek. Best of all, it’s translated for actionability and in-market impact.

Marketing Strategy

 

Deep brand and marketing experience to identify prime areas for disruption

Social Science

 

Leverage social science concepts and analytical frameworks to decode the human logic

BROADENING SIGHT LINES

Our broader perspective elevates thinking

Transforming how people think and act is foundational to creating disruptive strategy. We help teams internalize the essential knowledge and tools to make the right strategic choices.

Our clients tell us that they appreciate the way we challenge their thinking. We pride ourselves on being a thought partner who is deeply and intimately committed to human understanding as a critical success factor in building brands, and who brings a breadth of perspective that will enable expansive thinking.

Part of this comes from our wide-ranging experiences from our lives before Insync.  (See details in Our People)

Part of it comes from being immersed in healthcare’s toughest business challenges every single day – across therapeutic areas and stakeholders and brand life stages and geographies. (Read more about Where Insync Excels.)

And a key part comes from our recognition that to be human is to be constantly changing.  We’re often talking about shifts that are underway, and Insync brings an ability to explore how these shifts affect your brand, your stakeholders, and your business. We go far beyond the “that’s interesting” realm to get at the space-owning possibilities that are new, disruptive, and differentiated over the long haul.