How We Do It

BIVOCAL LENS

Our bivocal approach yields disruptive thinking

We take a bivocal approach. Our team’s expertise is grounded in marketing strategy and social science – so we have the expertise to identify prime areas for disruption, enhanced by the social science concepts and frameworks that decode the human logic behind treatment decisions.

What’s exceptional about Insync’s approach is the way we apply these two lenses collaboratively throughout. That cross-pollination of marketing know-how and social science understanding yields the disruptive thinking we seek. Best of all, it’s translated for actionability and in-market impact.

Marketing Strategy

 

Deep brand and marketing experience to identify prime areas for disruption

Social Science

 

Leverage social science concepts and analytical frameworks to decode the human logic