People craft stories to shape and make sense of their experiences. Listening to those stories allows others to understand, empathize and come to shared perspectives.
Stories are powerful.
And because of this, stories are at the heart of what we do at Insync.
We listen to the stories of patients who are living with a condition, to understand what matters most to them; what needs remain unmet; and how they frame their experiences. We listen to the stories of caregivers, who are sharing the illness journey alongside their loved ones. We listen to the stories of healthcare professionals who treat illnesses and help patients navigate their experiences.
Social Science – a core expertise at Insync – takes stories seriously, as a central way of understanding others’ experiences. Our team of Social Scientists can work with your team to:
Apply a wide set of methodologies (such as ethnographic research, illness narratives) and experienced researchers to listen closely and gather these stories – that help you understand how patients make sense of themselves, their lives and the world around them in the context of their illness experience.
Leverage multiple analytical lenses(Anthropology, Sociology, Psychology, Behavioral Economics) that enable seamless movement between the micro and the macro to understand how the individuals’ social context as well as larger dynamics shape their stories and, through it, their behaviors.
Provide quick access to existing academic research that grounds and complements primary research, offering another lens through which to view the complete story.
Contact us to let us know about the patient, caregiver, and/or HCP stories you are looking to better understand.
Many health care needs have been eclipsed by COVID-19 in 2020. Using a variety of primary and secondary research, Insync and Verilogue research teams looked at what this means for all oncology stakeholders, going beyond the statistics and capturing what this really means in human terms to the lives and goals of patients, caregivers, oncologists and nurses today, and how this understanding can help shape oncology strategies in 2021. Click below to watch the on-demand webinar today.
WEBINAR : The Impact of COVID-19 on Telemedicine: Now and in the Future
Over the past few months, the U.S. healthcare system has experienced an unprecedented decline in the number of in-person patient visits. Both healthcare providers and patients have had to adjust to this new reality on the fly, making an almost-overnight switch to telemedicine.
Insync set out to understand the dramatic shift from in-person to virtual office visits, looking at how COVID-19 has affected the way telemedicine is being used now, and how it will shape healthcare in the future.
While I am not denying the need for patient education on disease states, or the need to dig deep beyond the surface to truly understand why someone behaves a certain way, it felt like a good time to pause and ask: Are we putting aside something of great value if we are no longer listening – really listening – to the stories people tell us?
Leveraging Psychological Frameworks in Qualitative Research
Qualitative research is a super-power of sorts. You are granted heightened vision, and can see how a person navigates a condition; where their key needs and tensions live; what they are most and least inspired by; and what truly matters to them.
The Extraordinary Challenges of Living with Metastatic Breast Cancer
Every October, those living or otherwise concerned with Metastatic Breast Cancer (MBC) find themselves in need of pointing out an elephant in the metaphoric pink room, as they deal with challenges well above and beyond the disease. MBC patients have to live with an ongoing struggle not only to beat cancer and its extraordinary burdens, but also to combat a significant social challenge that tends to rob them of their voice and at times even of their basic entitlement to choosing how to react to their suffering.
Arpita Chakrabarti is a Social Scientist and Senior Strategist at Insync, where she utilizes her ten years of experience moderating and conducting ethnographies to further the human-centric understanding of various therapeutic areas and conditions.
Today, she is sharing her experience with ethnographies, the value that they bring to understanding the patient and physician experience, and why a client should consider utilizing ethnographies in their next project.
Sadeq, Senior Social Scientist and Strategy Consultant at Insync.
In the early days of advertising the marketer’s focus was on the What: what is the product? What does the product offer, and what features of the product improve the consumer’s life? The logic was simple – convince your customers that your product will give them superior, new, additional features and improves their life at a lower cost, and they will obviously choose to acquire your product. The earliest advertisements were built around basic information about products, sometimes simply a manufacturer’s or a retailer’s list of products, printed on a plain sheet of paper.