OUR THINKING

Covid and physician legitimacy

June 21, 2021

WEBINAR : The impact of COVID on physician legitimacy and patient empowerment.

COVID-19 has radically changed healthcare. Some of these changes are temporary workarounds. Some are here to stay. And some already were in place, with COVID accelerating the changes.

All of the changes have had an impact on patient behavior: how they approach their conditions; talk about their conditions; and make decisions around their conditions.

We invite you to join our Strategy and Linguistic teams in this new webinar, as they take a deeper look at the impact of these changes on patient behaviors within chronic care.

We’ll take you “behind the door” to actual physician-patient exam room dialogues and share what patients have shared with us in primary research, focusing on changes in patient perceptions of physician legitimacy, in pursuit of better healthcare communication and outcomes.

Click below to watch the on-demand webinar today.

May 28, 2021 

Journeys during the Pandemic

For more than a year, many of us have felt that we have had to compromise on so much – and even combining the words “journeys” and “pandemic” can evoke that sense of loss since, from a travel perspective, it feels like something we just can’t do right now.

From an insight perspective, there has never been a better time to do a journey. We have been busy with integrated patient journeys throughout the past year and, while we always learn a lot with each journey, our learning in the last year has gone beyond specific therapeutic area or patient type experience – it has also broadened our understanding of journeys in general.

March 03, 2021 

WHITEPAPER : Unpacking Vaccine Hesitancy

As the COVID-19 pandemic enters its second year, many are excited at the prospect of overcoming it as governments distribute vaccines to their populations. The unprecedented speed with which these vaccines were developed, tested, and approved bears testament to the pandemic’s scope and severity. Public reactions to getting the shot, however, have been decidedly mixed – perplexing policy makers, medical experts, and pharmaceutical manufacturers alike.

We invite you to join our Social Science Team as they share a glimpse into the existing literature that can fuel a more holistic understanding of the drivers of vaccine hesitancy, as well as meaningful solutions to overcome it. These insights are available to you in this new Whitepaper titled “Unpacking Vaccine Hesitancy: The Value of Social Science”, and can be downloaded with the button below.

If this whitepaper sparks interest in further exploring vaccine hesitancy and what might be done to help address it, please don’t hesitate to contact us.

February 11, 2021 

Power of Social Science

People craft stories to shape and make sense of their experiences. Listening to those stories allows others to understand, empathize and come to shared perspectives.

Stories are powerful.

And because of this, stories are at the heart of what we do at Insync.

We listen to the stories of patients who are living with a condition, to understand what matters most to them; what needs remain unmet; and how they frame their experiences. We listen to the stories of caregivers, who are sharing the illness journey alongside their loved ones. We listen to the stories of healthcare professionals who treat illnesses and help patients navigate their experiences.

Social Science – a core expertise at Insync – takes stories seriously, as a central way of understanding others’ experiences. Our team of Social Scientists can work with your team to:

  • Apply a wide set of methodologies (such as ethnographic research, illness narratives) and experienced researchers to listen closely and gather these stories – that help you understand how patients make sense of themselves, their lives and the world around them in the context of their illness experience.
  • Leverage multiple analytical lenses (Anthropology, Sociology, Psychology, Behavioral Economics) that enable seamless movement between the micro and the macro to understand how the individuals’ social context as well as larger dynamics shape their stories and, through it, their behaviors.
  • Provide quick access to existing academic research that grounds and complements primary research, offering another lens through which to view the complete story.

Contact us to let us know about the patient, caregiver, and/or HCP stories you are looking to better understand.

Covid and Oncology

December 9, 2020 

WEBINAR : The impact of COVID-19 on Oncology.

Many health care needs have been eclipsed by COVID-19 in 2020. Using a variety of primary and secondary research, Insync and Verilogue research teams looked at what this means for all oncology stakeholders, going beyond the statistics and capturing what this really means in human terms to the lives and goals of patients, caregivers, oncologists and nurses today, and how this understanding can help shape oncology strategies in 2021.  Click below to watch the on-demand webinar today.

June 25, 2020 

WEBINAR : The Impact of COVID-19 on Telemedicine: Now and in the Future

Over the past few months, the U.S. healthcare system has experienced an unprecedented decline in the number of in-person patient visits. Both healthcare providers and patients have had to adjust to this new reality on the fly, making an almost-overnight switch to telemedicine.

Insync set out to understand the dramatic shift from in-person to virtual office visits, looking at how COVID-19 has affected the way telemedicine is being used now, and how it will shape healthcare in the future.

Can our search for the truth lead us astray?

Arpita Chakrabarti

June 2, 2020

While I am not denying the need for patient education on disease states, or the need to dig deep beyond the surface to truly understand why someone behaves a certain way, it felt like a good time to pause and ask: Are we putting aside something of great value if we are no longer listening – really listening – to the stories people tell us?

Click below button to read the entire article.

Applauding Healthcare Workers Everywhere

Join Us in Thanking Healthcare Workers From Around the World During World Health Worker Week.

In this extraordinary time – with updates being delivered by the hour, and new requirements and protocols attached to every update – things are moving a million miles a minute.

We wanted to hit the pause button for a moment, to thank and to honor healthcare workers around the world.

Psychological Frameworks

Leveraging Psychological Frameworks in Qualitative Research

Qualitative research is a super-power of sorts. You are granted heightened vision, and can see how a person navigates a condition; where their key needs and tensions live; what they are most and least inspired by; and what truly matters to them.

Please click the button below to learn more.

An Elephant in the Pink Room

The Extraordinary Challenges of Living with Metastatic Breast Cancer

Every October, those living or otherwise concerned with Metastatic Breast Cancer (MBC) find themselves in need of pointing out an elephant in the metaphoric pink room, as they deal with challenges well above and beyond the disease.  MBC patients have to live with an ongoing struggle not only to beat cancer and its extraordinary burdens, but also to combat a significant social challenge that tends to rob them of their voice and at times even of their basic entitlement to choosing how to react to their suffering.

How Ethnographies Will Propel Your Next Project

Interview with Arpita: Ethnographies

Arpita Chakrabarti is a Social Scientist and Senior Strategist at Insync, where she utilizes her ten years of experience moderating and conducting ethnographies to further the human-centric understanding of various therapeutic areas and conditions.

Today, she is sharing her experience with ethnographies, the value that they bring to understanding the patient and physician experience, and why a client should consider utilizing ethnographies in their next project.

Marketer’s Journey

Sadeq, Senior Social Scientist and Strategy Consultant at Insync. 

In the early days of advertising the marketer’s focus was on the What: what is the product? What does the product offer, and what features of the product improve the consumer’s life? The logic was simple – convince your customers that your product will give them superior, new, additional features and improves their life at a lower cost, and they will obviously choose to acquire your product.  The earliest advertisements were built around basic information about products, sometimes simply a manufacturer’s or a retailer’s list of products, printed on a plain sheet of paper.