Revelations made possible by BE-inspired research techniques
The business challenge:
What we did:
We led physicians through a Co-Creation Collage Technique where they were asked to create patient collages from an assortment of pictures depicting different ages, genders, ethnicities, degree of social connectedness, healthiness, socio-economic status, etc. The pictures selected and explanation for choices revealed deep-seated biases that would not otherwise be shared in response to typical interview questions.