What We Do
FORESIGHT FROM INSIGHT
Why our insights are different:
Taking insights into the realm of foresight
It’s no longer enough to analyse the past and course-correct, or even to deeply
understand current market and consumer dynamics to chart the path forward.
Best-in-class strategy and marketing requires a foresight analysis approach to planning.
It’s about leveraging insights and data to map out possible futures,
then placing your informed stake in the ground regarding which is your
optimal planning stance. And this requires harnessing the latest technologies and approaches, such as AI-driven methods and analysis, biometrics, and gamification.
With that groundwork, you can strategize key opportunities to leverage and barriers
you need to overcome to deliver the business outcomes you want.
Insync helps you to be truly future-focused by
FUELING your ability to anticipate your customers’ needs, possibly even before they can articulate those needs themselves, and to then deliver the experience key targets want. This requires not only insight, but foresight from insight.
IDENTIFYING key leverage points where you can intervene to address unmet needs and optimize the trajectory of the patient’s journey, and making smart choices about where to apply your efforts based on predicting both the human and business impact.
UNCOVERING underlying motivators and biases that you can leverage to influence behavior – in fact, to even design the behavior you want to see – and then informing your delivery of such a personalized experience for key targets that you go beyond engagement to intimacy.