What We Do

WHERE WE EXCEL

 

We are known for our insight work, our strategy consulting,
and our training/team activation.

Insync unfailingly delivers with excellence…

FORESIGHT FROM INSIGHT

 

Why our insights are different:
Taking insights into the realm of foresight

 

It’s no longer enough to analyse the past and course-correct, or even to deeply
understand current market and consumer dynamics to chart the path forward.
Best-in-class strategy and marketing requires a foresight analysis approach to planning.

It’s about leveraging insights and data to map out possible futures,
then placing your informed stake in the ground regarding which is your
optimal planning stance.  And this requires harnessing the latest technologies and approaches,
such as AI-driven methods and analysis, biometrics, and gamification.

With that groundwork, you can strategize key opportunities to leverage and barriers
you need to overcome to deliver the business outcomes you want.

Insync helps you to be truly future-focused by

FUELING your ability to anticipate your customers’ needs, possibly even before they can articulate those needs themselves, and to then deliver the experience key targets want. This requires not only insight, but foresight from insight.

IDENTIFYING key leverage points where you can intervene to address unmet needs and optimize the trajectory of the patient’s journey, and making smart choices about where to apply your efforts based on predicting both the human and business impact.

UNCOVERING underlying motivators and biases that you can leverage to influence behavior – in fact, to even design the behavior you want to see – and then informing your delivery of such a personalized experience for key targets that you go beyond engagement to intimacy.

CHALLENGES WE HELP CLIENTS TACKLE

 

Clients come to us with their toughest business challenges.

Here are some that we frequently partner to tackle,
leveraging our insight and strategy consulting expertise.

Brand-Building

  • Market Landscape
  • Category Reframe
  • Positioning Strategy
  • Market-Shaping
  • Brand Architecture
  • Cognitive Customer Segmentation
  • Brand Blueprint

Deep Customer Intimacy

  • Ethnographic Lived Experience
  • HCP Day-in-the-Life
  • Patient Emotional Journey
  • Integrated Condition Journey
  • Payer as Human
  • Customer Portraits
  • Advisory Boards

Optimizing In-Market Performance

  • Annual Brand Planning
  • Target Optimization
  • Concept/Message Testing
  • Predictive Journey
  • LOE Strategic Shift
  • Care Map/Care Gap

Behavior Change

  • Habit-Breaking
  • Drivers & Barriers
  • Adherence

Customer Engagement

  • Service Solution Design
  • Brand Experience Strategy
  • Integrated Transactional and Emotional Journey

Innovating for Impact

  • Humanizing Clinical Trials
  • Phase II is the New Phase III

TEAM ACTIVATION

 

Training is not enough…
what you need is Insync’s unparalleled team activation.

 

Our uncompromisingly collaborative spirit extends beyond our own walls to encompass our clients –
through the orientation we bring to organizational transformation and team activation.
We don’t simply train groups; we work with teams to ensure that they internalize the topic and feel
inspired and prepared to action it.

 

Topics span the lifecycle of a brand and include:

• Human-centricity
• Launch optimization
• Insight spotting
• Brand building
• Applied behavioral economics
• LOE strategy

 

Insync will work with you to tailor training modules to the cultural shift you seek, to optimize the
in-market performance your team can deliver.

SPOTLIGHT ON:

 

HUMANIZING CLINICAL TRIALS

Humanizing clinical trials requires a shift in orientation
from participating in a clinical experiment to inspiring patients
by serving and appreciating them

The clinical trial experience is too often one that is “starkly medicalized”.
To encourage participation and improve retention, patients should feel motivated, supported, and
appreciated for their efforts. To that end, trials should be designed with an eye to service excellence.

Insync’s Clinical Trial Practice helps you optimize your trials by:

 

  • Uncovering deep insights that enhance all aspects from discovery,
    to pre- and post-trial experiences.

  • Designing solutions that are in the best interests of patients, investigators and
    the sponsor and are a win-win for all stakeholders.

Pretrial > optimize trial end points
  • Foundational Patient Understanding
  • Integrated Patient Condition Journey
  • Patient Unmet Needs
Protocol development > optimize design
  • Clinical Trial Journey
  • Trial Simulation
  • PRO Instrument Testing
  • Drivers / Barriers to recruitment and retention
Trial set-up > optimize experience& communication
  • Site Experience Optimization
  • Assessing Communication Material and Tactics
  • Operational Strategy Optimization
Trial launch > optimize trial success
  • Solving Business Challenge(s)
  • Empathy Training
  • Investigator Meeting Insight Immersion
  • Exit Interviews (sponsor dependent)